Current Situation
Data breaches are a common occurrence in hospitality companies, and at great risk is customer and employee personally identifiable information (PII). Changing privacy laws are often vague, and uncertainty results in a lack of action or preparedness.
Goals and Objectives
Privacy management will be an ongoing and fluid strategy coupled with general security practices. Privacy management should offer customer consent management, data retention and disposal, and regular risk assessments while allowing guests to opt in for the contextualized services they desire.
Technology Deployed
Cloud, data management, customer identity management program, and compliance and risk management platforms
Use Case Summary
Enable enterprises to store sensitive data in compliance with existing legislation and be flexible to stand up to updates and changes while offering guests the benefits and personalization they desire as a result of having access to guest data.