Current Situation
Organizations across industry ecosystems enable commerce and transactions via mobile devices, but customers increasingly work and play in other digital environments: cloud-based platforms and marketplaces, AR/VR, and gaming platforms. The commerce opportunity has become omni-spatial.
Goals and Objectives
Enable industry ecosystem participants to meet customers in whatever digital environment to optimize product or service experience and/or commerce.
Technology Deployed
Hardware: Servers, storage, IoT, smartphones, tablets, and wearables
Software: 3D printing, AR/VR, Big Data/analytics, blockchain, cognitive/AI, machine learning, cloud, security, social, mobile, CAE, SCM. ERP, CRM, SLM, and Office tools
Services: Business services and IT services
Use Case Summary
A play on the spatial web: commerce when and where you want, digital, or in person; mobility is the 1.0 version of this immersive AR/VR; and 3D rendering via game engines is the emerging future