Current Situation
Experiences in hospitality and travel today remain two-dimensional with guests either engaging in-store or online. Virtual reality engagement occurs in a digital environment with limited interaction capabilities and lack of differentiation in terms of experiences offered. As guests become more virtual, immersive experiences will become expected.
Goals and Objectives
Enhance customer journeys from putting diners in the car with the delivery driver to being able to experience excursions before booking.
Technology Deployed
VR, AR, computer vision, AI, ML, biometrics, 5G, loyalty, cloud, edge, Web3, metaverse, NFT, blockchain, and gaming
Use Case Summary
Use multisensory engagement as part of immersive customer experience as hybrid experiences in meetings, events, and travel become expected and a virtual generation gains buying power.