Current Situation
New platform solutions for cloud-driven, end-to-end media operations are being introduced. Media operations is the orchestration of people, places, and assets for the production and distribution of media, and these new platforms focus on cost controls, resource utilization, and automation just in time to address this industry need.
Goals and Objectives
Media operations systems include a personnel management functionality that allows the customer to see real-time bookings, availability, conflicts, and more in a fully customizable timeline. The solution provides easy scheduling and visibility across the whole company on multiple platforms, whether in the office or working on location with remote access. Personnel management includes schedule shifts, payroll management, entitlement tracking, timecard management, workflow approvals, and remote crewing.
Media asset management is another functional module that is used to track, assign work against, and define metadata and relationships for physical and digital media assets. It gives customers an easy way to organize, share, and track media assets — whether they have a hundred assets or hundreds of thousands of assets.
Production management is another functional module of media operations that provides planning and scheduling and that coordinates stage, equipment, crew, and post-production work. It speeds up the bidding, scheduling, and administration of crews, equipment, and facilities. Production management solutions have built-in cost tracking tools that allow the customer to automatically create sophisticated rate cards, invoices, and financial data entries as well as schedule, track, and report on all within a single platform.
Technology Deployed
Modern media operations solutions that are built as native-cloud services application software on IaaS/PaaS infrastructure provided by managed service providers such as AWS, Microsoft Azure, and Google Cloud
Use Case Summary
Use cases for cloud-based media operations include the overall business and media management of live programming, social media, news, sports, and/or channels offering broad-based streaming platforms. Services include personnel management, media asset management, and production management. Media operations is integrated with business systems, media orchestration, production, distribution, and monetization solutions to holistically monitor and execute overall operations.