Current Situation
Organization is limited to its own internal data to drive decision making.
Goals and Objectives
Leverage external data sources and integrate them into business processes. Measure and track effectiveness of sourcing external data.
Technology Deployed
Economic, political, and competitive intelligence services, and data markets
Use Case Summary
Enterprises combine internal operational customer data with external data from traditional and alternative data providers and data marketplaces to form a more complete view of market intelligence.