Current Situation
Life phases of products are not managed holistically, thus lifetime profitability is not maximized.
Goals and Objectives
Maximize lifetime profitability in the context of both product and overall portfolio.
Technology Deployed
Cloud, BDA, and cognitive
Use Case Summary
There will be the ability to capture pan lifetime data and identify, both reactively and proactively, the optimal point at which a product should be launched and when it should be retired. Data trumps debate.