Current Situation
Owners/operators are increasing demand for personalization/ customization with limited analysis of customer profiles, market opportunity, past product usage, requirements, and buying habits.
Goals and Objectives
Rapid and accurate configuration and personalization of products and services to meet customer’s unique needs and ensure profitability
Technology Deployed
Hardware: AR/VR, servers, storage, smartphones, tablets, and IoT
Software: Cloud, PLM, ALM, CPQ, ERP, CRM, ideation, social, BDA, and cognitive/AI
Services: Business services and IT services
Use Case Summary
Persona-based product design is driven by machine learning; analysis and personalization of products and services are based on direct customer input, past product usage, market opportunity, and buying habits; and customer profile is considered at an early stage of product planning, design, and NPI.