Current Situation
There is increasing demands for personalization/customization from owners/operators with limited analysis of customer profiles, market opportunity, past product usage, requirements, and buying habits.
Goals and Objectives
Rapid and accurate configuration and personalization of products and services to meet customer’s unique needs and ensure profitability.
Technology Deployed
Hardware: AR/VR, services, storage, smartphones, tablets, and IoT
Software: Cloud, PLM, ALM, CPQ, ERP, CRM, ideation, social, BDA, and cognitive/AI
Services: Business services and IT services
Use Case Summary
Persona-based product design driven by machine learning, analysis and personalization of products and services based on direct customer input, past product usage, market opportunity, and buying habits; customer profile considered at an early stage of product planning, design, and NPI.