Current Situation
Embedding brand values to loyalty programs doesn’t take into account applying guest values into rewards or experiences.
Goals and Objectives
Transactions and connections with guests must take into account both brand and customer values. Identifying and applying data from both transactions and other guest interactions to drive lasting connections and customer lifetime value. Identify patterns and personality types for specific targeting and business growth opportunities.
Technology Deployed
Hardware: Enterprise hardware, personal devices, edge computing
Software: Sentiment analysis, AI, CDP, CRS, blockchain, biometrics
Services: IT services
Other: Cloud, mobile, social
Use Case Summary
Hospitality and travel is an emotional relationship. Fostering connections with travelers and guests through deep customer analysis will foster lasting visceral brand engagement without having to apply points or rewards to loyalty programs.