Current Situation
Digital signage is largely static and unresponsive.
Goals and Objectives
The capabilities of digital signage should enable real-time interaction with guests with integration with property and enterprise systems. Automatic menu, business updates, and marketing updates should be contextual and responsive and allow for guests to interact when needed/desired.
Technology Deployed
Hardware: Digital displays, enterprise hardware, edge computing
Software: Integration software, computer vision, AI/ML, CMS, CDP, network software, CRM
Services: IT services
Other: 5G, Wi-Fi 6, IoT, cloud, biometrics (facial recognition)
Use Case Summary
Use of digital signage should be a revenue source, driving engagement and revenue streams, prompting guests to take action in real time.