Current Situation
Customers must see physical products to get a feel for the product in three dimensions. Exploring equipment options is generally limited to photo-realistic two-dimensional models at best.
Goals and Objectives
Higher conversion rates of prospective buyers; higher revenue; higher levels of customer satisfaction
Technology Deployed
AR/VR, cognitive, and mobile
Use Case Summary
The use of AR/VR technologies to allow the customer to get an immersive understanding of various product options