Current Situation
BOVC companies are not always good at really understanding consumer needs and wants or even things consumers don’t yet know they want. It’s part of the reason that 40% of new products fail.
Goals and Objectives
The goal is to have social communities of customers with affinity to the brand with connectivity to broader social platforms.
Technology Deployed
Cloud, BDA, social, and cognitive
Use Case Summary
There are social communities of customers with affinity to the brand with connectivity to broader social platforms – “unpaid advocates.”