Current Situation
Brands are making efforts to deliver digital experiences to customers across multiple devices such as smartphones, tablets, and laptops. But these efforts are often disjointed and piecemeal, only adding to customer confusion.
Goals and Objectives
Converge digital and physical content, and curate content efficiently and effectively to harmonize and deliver seamless experiences.
Technology Deployed
Tablets, mobile devices, digital screens, virtual reality (VR), augmented reality (AR), content management, distribution, multi-cloud management, mobile device management (MDM)/unified endpoint management (UEM), mobile content management (MCM), and serverless computing
Use Case Summary
The right content on the right screen at the right time improves the experience by streamlining content curation and distribution, aligning with the mission to increase customer lifetime value throughout the customer journey.