Current Situation
SKU proliferation meets consumer segments; there is some limited postponement for things like custom pallets or limited duration products.
Goals and Objectives
The objectives are share and revenue growth with higher customer satisfaction driven by truly personalized product and service offerings.
Technology Deployed
- Hardware: IoT
- Software: 3D printing, AR/VR, Big Data/analytics, cognitive/AI, machine learning, cloud, social, and SLM
- Services: Business services
Use Case Summary
BOVC companies would like to build product portfolios via a broad menu of options. The commerce platform needs to be able to seamlessly offer both analog and digital products that can be personalized by the consumer.