Current Situation
Retailers can offer data monetization of current customer information allowing direct access, tracking, and ownership of customer data to brands/CPGs/agencies.
Goals and Objectives
Generate additional one-time revenue with brands/CPGs by selling targeted data information and access.
Technology Deployed
Data aggregation tools, clean room technologies, AI-based data validation, sorting, categorization tools, custom technologies to integrate data sets without sacrificing privacy
Use Case Summary
Direct revenue generation from customer information to third parties, agencies, or brands/CPGs