Current Situation
Disconnected systems allow for ideation and limited social and or digital collaboration opportunities.
Goals and Objectives
Alleviate communication gaps, encourage collaboration, and real time feedback on design concepts before they’re put into production on communal sharing forums.
Technology Deployed
Cloud, Mobile, social sentiment analytics, crowdsourcing tools
Use Case Summary
Achieve higher product success ratios by enabling consumers, designers, and suppliers to communicate and collaborate proactively on product ideas to better serve target audiences.