Current Situation
Schools rely on unstructured data and manual processes to foster their relationship with alumni. Communications are not automated nor personalized.
Goals and Objectives
Expand and deepen relationships with corporate and nonprofit partners; utilize digitally transformed processes to make partnerships’ nurturing more organized and scalable.
Technology Deployed
CRM solutions, social media scanning, big data analytics, omni-channel communications
Use Case Summary
Using big data analytics, identify key issues for potential and existing corporate/nonprofit partners, including opportunities for partnership with research, funding, and students, utilizing omni-channel communications to engage with corporate stakeholders.