Current Situation
There is yearly or campaign-based segmentation on administrative data.
Goals and Objectives
Utilize real-time actionable advice based on comprehensive continuous segmentation of risk and probable next consumer/patient next step.
Technology Deployed
Campaign management; Marketing; Population analytics; Big data segmentation; Third-party data sources
Use Case Summary
The comprehensive approach gives fast, actionable advice based on ubiquitous data capture and continuous patient/consumer segmentation based on patient, member, and event encounters.