Current Situation
Contextualization is based on location and day/time, maybe weather, and purchasing patterns.
Goals and Objectives
Contextualization is informed by data about the person and the dynamic state of his/her world based on what is happening, said, needed, and expected “now” in the context of achieving hospitality organizations’ goals for the relationship, campaign, and message.
Technology Deployed
Cloud, IoT, time-stamped geospatial analytics, unstructured data analytics, ingestion of worldwide data sources, customer journey analytics, natural language processing, predictive behavioral analytics, natural language expression, and trade-off analytics and multicloud management
Use Case Summary
Align guest/passenger dialog to the roles, behaviors, and location preferred by the guest/passenger.