Current Situation
Companies alternate between offering too much configurability and too little, without sufficiently understanding the market demand and profitability impact.
Goals and Objectives
The objectives are higher levels of design effectiveness, lower engineering change costs, and higher customer satisfaction.
Technology Deployed
Social, BDA, and mobile
Use Case Summary
There will be a dynamic capture of requirements from external and internal services with integrating to spiral or iterative engineering processes similar to agile software development.