Current Situation
Hospitality and travel operators and their vendor partners share data where necessary, and its typically narrow scope and lack of granularity limits its usefulness. Where early-stage analytics partnerships do occur, it is typically done as a monetization effort by the operator and brand/services building by the vendor.
Goals and Objectives
Shared insights and collaborative analytics provide a clear, shared understanding of a market. A collaborative ecosystem helps drive a single view of the optimal services, offerings, prices, and promotions for a given customer or market segment, establishing a foundation of truth from which each party can negotiate toward a mutually beneficial outcome.
Technology Deployed
Hardware: Enterprise hardware, personal devices, edge computing
Software: Data and analytics software, revenue management software, CRM, pricing software
Services: IT services, business services, connectivity services
Other: Big data, 5G, cloud
Use Case Summary
Use operator-vendor analytics collaboration for a shared understanding of the guests/travelers and their purchase behavior to drive mutually beneficial decisions around price, promotion, and services/offerings.