Current Situation
Currently, shippers tender their freight to brokers, forwarders, and agents to consolidate their shipments with other freight to arrive at a better freight mix, thereby offering carriers more volume at reduced rates. This savings is seldom split equitably between the shipper and agent.
Goals and Objectives
Matching freight from a variety of shippers located in similar clusters (i.e., pharma industry) is a method to drive higher volumes and generate increased freight savings.
Technology Deployed
Cloud, big data/analytics, mobile, connectivity services, and freight market places
Use Case Summary
Through co-loading, shippers can “match” freight with other shippers with similar mode/lane requirements and combine or consolidate their shipments without the need for a broker. Online visibility to these transports helps identify matches.