Current Situation
Buy-and-pay points are disconnected, making for a linear buy-and-pay process that has latencies and unnecessary friction points and does not leverage the connected social and mobile technologies that guests/passengers use during their journey.
Goals and Objectives
The purchase and fulfillment process is fast, easy, and convenient and leverages connected guest/passenger journey points via social, chat, visual, and voice technologies while offering speed of purchase, convenience, and multiple pickup, curbside, and delivery options.
Technology Deployed
Hardware: Personal devices, edge computing, enterprise hardware
Software: Mobile applications, AI, computer vision, machine learning, network software, omni-channel ordering, digital payments, social media commerce, IoT; voice-enabled bots, chatbots, order history recall, suggested add-ons/orders; one-click ordering
Services: Business services, IT services, connectivity services
Use Case Summary
Provide mechanisms to order and pay anywhere conveniently and securely throughout the guest/passenger journey and in the stream of life by decoupling the presentation layer from the digital commerce platform for more flexibility in content management and delivery, user experience (UX), and even search engine optimization (SEO).