Current Situation
Until recently, the ad creative, management, and execution process required a complex set of integrations with many ecosystem categories to achieve its objective. The industry saw a need to consolidate these independent moving parts into a logistics platform.
Goals and Objectives
The goal is to create a comprehensive end-to-end logistics platform for the ad creative to delivery and dynamic ad insertion automatically.
Technology Deployed
A native, cloud-based, automated, ad creative, logistics platform to address end-to-end ad creative and management processing through delivery and ad insertion across multiple clients (i.e., desktop, mobile, and CTV)
Use Case Summary
Logistic platforms allow the media company to see when all the ad creative moves through to all media placements across markets to reveal valuable business performance insights. Examples of the questions posed include:
Which creative assets are being used where, when, and by whom?
Which produced assets aren’t being used?
Which creative is being used for which media placement by market?
Are all assets running in compliance with usage rights, and which ones are nearing expiration?
Which ad creative is performing the best across digital channels?
Logistics platforms can also analyze production costs, talent and rights spend, and media investment for real-time ROI evaluation and decisioning.