Current Situation
Consumers’ ability to engage with the product they buy, or are considering buying, is limited across channels. Stores as “showrooms” is a poor substitute for digitally immersive experiences.
Goals and Objectives
The objective is improved experiential engagement with products and wrapped services leading to increased brand loyalty and consumer satisfaction.
Technology Deployed
AR/VR, cognitive, IoT, 3D printing, social, and mobile
Use Case Summary
The use of augmented and virtual reality technologies to create an experiential “mall” that facilitates social interactions between consumers and merchants.